Samanta Rojas Castro

Samanta Rojas Castro

437756 samanta.rojas@idaea.csic.es
Research group: Environmental Geochemistry and Atmospheric Research (EGAR)

I hold a degree in Audiovisual Communication by the Autonomous University of Barcelona and a Graduate Degree in Strategic Planning and Brand Meaning by the UPF Barcelona School of Management. I am currently in charge of the Communication and Dissemination of RECOPPs upscaling project and developing my PhD in Strategic Planning in Branding and Publicity within the framework of RECOPPs upscaling. My research focuses on developing an effective brand strategy that combines the communication of the attributes offered by the developed technology with its sustainable advantages for the industry and how it will contribute to the implementation of a circular economy.

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