Samanta Rojas Castro
Research group: Environmental Geochemistry and Atmospheric Research (EGAR)
I hold a degree in Audiovisual Communication by the Autonomous University of Barcelona a Graduate Degree in Strategic Planning and Brand Meaning by the UPF Barcelona School of Management and a Master’s Degree in Strategic Planning for Brands by UAB. I am currently in charge of the Communication and Market Strategy of RECOPPs upscaling project and developing my PhD in Entrepreneurship and Management within the framework of this European project. The main objective of this investigation is to define a mechanism to successfully implement sustainable solutions with industrial application, developed at public research organisations and to create a revenue stream based on the exploitation of these technologies, with RECOPPs as a case of study.